For many people, they think ecommerce copywriting is very easy to do. One simply has to write several words for an online store to entice people to check out what is on offer. However, ecommerce copywriting isn’t just about writing articles that will entice people to check what is on offer, it is also helping your brand get recognised in search engines.

If you are an ecommerce copywriter, you know this struggle very well as you look into the performance of your website. If you really want to catch people’s attention with your articles and drive in sales, here are some of the common mistakes you have to avoid when doing ecommerce writing:

It’s too Focused on the Product

Every copywriter falls into this specific pitfall of focusing too much on the product. However, if you look into the perspective of the buyer, they don’t want to read a long…